The Complete Guide to Pay Per Click Advertising [PPC GUIDE]

The Complete Guide to Pay Per Click Advertising –

1 What is Pay Per Click Advertising (PPC)?
2 PPC Terminology
3 Using PPC for Search Engines
4 Google Adwords
5 PPC for Bing
6 Using PPC for Social Media Networks
7 PPC for Facebook and Instagram
8 PPC for Twitter
9 PPC for LinkedIn
10 Summary

PPC or Pay Per Click – campaigns give your business a boost by advertising your services on search engines such as Google and Bing. You know those links that often come at the top of your search results, which say ‘Ad’ underneath and sometimes have star ratings? Those are PPC ads, and every time someone clicks on one the business pays a fee, hence the name ‘pay per click’. The ads that you see on social networking sites are also often PPC ads, and in recent years have transformed the way that companies spend their advertising budgets. One advantage of PPC is that you spend as much as you’re willing to, so you can start small and grow your campaigns based on the feedback you get.

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