Brad Geddes discusses PPC by taking some case studies.
About the Speaker: Brad Geddes is the author of “Advanced Google AdWords”, and co-founder of AdAlysis, an automatic ad testing, and PPC recommendation platform. Brad makes it his mission to share his expertise in Paid Search with online marketers so they can build successful online campaigns that generate business. He frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, has keynoted and spoken at more than 85 conferences, and has led more than 60 AdWords seminars.
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