This tutorial on Pay Per Click explains in depth about Google AdWords and how to position Ad, rank Ad higher and ways to auction on Google. This tutorial also explains the concepts like quality score, cpc calculation and how to search keywords.
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What you will learn in this course?
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1.Introduction to search Engine Marketing
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3.Choosing the right keywords for advertising campaign
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5.Familiarizing with the PPC auction model
6.Setting up the ad campaign and the right pricing
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9.Creating dynamic ads and split test campaigns
10.Google Display network and video ad campaigns
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