Today we’re going to discuss 5 important PPC stats that every business owner and marketer NEEDS to keep a close eye on.
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First, we’ll show you how to track your ROI and ROAS inside of Google Ads.
Then, for our second stat, we’ll show you how to look at your CPL & CPA in Google Ads to accurately conclude whether your PPC strategy is effective.
Next, we’ll show you how to find and harness location data to build out highly targeted Ad serving strategies.
After that, we’ll show you how to use device data to help you devise better ad strategies.
For our last stat, we’ll show you how to determine your ad position on the search engine results page and how to determine what keywords may need a boost.
What digital marketing do you want us to cover next? Leave a comment below!
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