Pay Per Click Ads: An Unmissable Advertising Opportunity?

There are many types of internet advertising. Among the many forms digital marketing can take are: Pay Per Click, Search Engine Optimisation (SEO), social media marketing, viral marketing and content marketing.

Companies big and small are all opting to switch to digital marketing from the traditional marketing methods (TV ads, billboards, magazine and newspaper ads); mainly due to the much lower costs, technological advancements and ease of reaching the targeted consumer. Businesses are now using the internet to reach out to their customers simply because of the fact that a company can choose where, when and to whom the ad is displayed. This makes it much easier to effectively communicate with the intended customer.

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