PPC Marketing Advice

In this whitepaper, Senior Account Manager Kelly Pollock will walk you through 5 steps to go beyond the download and use remarketing to amp up your app engagement. Read more at PPCHero.com

Knowing that it will take hard work and effort, there are initiatives you can take to get your thoughts out to the public and begin having people look to you for industry knowledge and opinion. Read more at PPCHero.com

We’ve booked our final two keynotes at Hero Conf London, 24-26 October at etc.venues St Paul’s. Bing Ads and Google will each join us to discuss what you can expect on their platform in the next 6 months. Read more […]

Having a defined strategy can help both the account manager and the client understand the direction the account is headed and the steps being taken to get there. Read more at PPCHero.com

In this new live webinar, Hanapin expert and PPC Hero blogger Will Larcom will walk you through what specific kind of geotargeting makes sense for you, and push the envelope even further with additional targeting and geo-layering options. Read more […]

Advertising policy changes, especially from Google, shape the future of our industry and set moral standards for all corporations. Read more at PPCHero.com

Now that expanded text ads have rolled out to Google and Bing, it is important that you evaluate your efforts thus far in order to start Bing on its best path. Read more at PPCHero.com

With marketing strategies growing continually more complex, AdWords has announced new Campaign Groups to provide high-level performance data at-a-glance. Read more at PPCHero.com

For the digital marketer, we hopes it’s abundantly clear that the goal of Hero Conf is to make your job easier. And by ensuring that our speakers are presenting only the newest, most innovative and most actionable content, we hope […]

Excel data tables allow you to quickly compare values and run calculations multiple times. This overlooked tool will help you quickly determine these calculations. Read more at PPCHero.com