Meta Search Marketing 1/3: PPC, Meta Search and Organic Results for Hotels – What's The Difference?



When you search for a hotel on Google you get 3 key listings which are driven by PPC, Meta Search and SEO.

This video goes through the difference between:
Google PPC – Pay per click i.e Google Ads / Google Adwords
Google Meta Search – Google Hotel Ads and
Google Organic – SEO

If you have any questions let me know in the comments.


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Have you always wanted a solid marketing plan, an awesome website, great social media and digital campaigns that are creative, tracked and achieve your objectives? You’ve got big business goals and together, we’ll make them happen with marketing smarts and digital solutions.

I’m KT and I’m obsessed with all things Digital, Branding and Planning
→ Hotel Digital Marketing – I help hotels increase website traffic, boost direct bookings and build their brand online.
→ Construction Digital Marketing – I build websites for tradies and get them leads running SEO and PPC campaigns.

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