Masters of PPC Interview With Kirk Williams

Frederick Vallaeys interviews Kirk Williams about PPC agency pricing models, PLAs and remarketing at the Google Partners studio at Google’s headquarters in Mountain View, California.

Kirk WIlliams is the founder of ZATO Marketing( and a regular on Twitter (

Frederick Vallaeys is a Co-Founder at Optmyzr ( and formerly Google’s AdWords Evangelist. He is also a regular contributor for Search Engine Land (

Jump straight to one of the topics:

1. Search marketing agency pricing models (

2. Tips and tricks for product listing ads and shopping ads (

3. Remarketing lists for search ads ((

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