Man vs Machine: How to Future-proof Your PPC Job | PPC Marketing | Digital Marketing | Simplilearn

In today’s digital economy, new technologies like AI and Machine Learning pose a threat not just to offline jobs but to digital ones too. As PPC tools become more and more capable of automating recommendations, how safe is your PPC job? What skills will help you future-proof your PPC job in the era of AI and machine learning?

Join Brad Geddes in this informative webinar as he tells us:

1. The impact of machine learning on internet marketing strategies and the job market
2. Man vs. machine as it relates to the PPC optimization process
3. What a machine can and cannot do
4. Future job roles and how you can structure your career in this domain

About the Host:

Brad Geddes is the author of “Advanced Google AdWords”, and founder of Certified Knowledge, an online source where the Paid Search community comes together for PPC training, tools, and advice. Brad makes it his mission to share his expertise in Paid Search with online marketers so they can build successful online campaigns that generate business. He frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, has spoken at more than 35 conferences, and has led more than 60 AdWords seminars.

#DigitalMarketing #PPC #AdWords #PPCTutorial #DigitalMarketingTutorial

About Simplilearn’s PPC specialist certification training course:

The Pay Per Click (PPC) Master’s Program will give you the advanced skillsets necessary to excel in this increasingly vital online marketing discipline. You’ll learn the many facets of paid marketing, including PPC, display ads, conversion optimization and web analytics. This course will prepare you to create compelling, targeted campaigns and drive increased traffic to your websites.

The PPC Specialist Master’s program is designed to transform you into an industry-ready paid marketing professional. Follow our clear, structured learning path recommended by industry experts and fast-track your career. You will learn to master the nuances of pay per click, display advertising, conversion optimization, and web analytics, and you’ll acquire extensive project experience to prepare you for managing paid marketing initiatives.

The program provides access to more than 35 live, instructor-led online classes conducted by an expert training team. You’ll gain access to high-quality e-learning content, simulation exams, a community moderated by experts, monthly mentoring sessions and other resources to enable you to master the skills you’ll need to become a complete PPC specialist.

Why become a PPC Specialist?

Paid marketing is the most effective way to target digital audiences and accounts for 40+ percent of all digital marketing budgets. PPC specialists are responsible for planning, managing, and executing paid marketing campaigns on various media to achieve business goals such as brand awareness, lead generation and sales conversion. This role requires a blend of marketing and analytical skills and an in-depth understanding of bidding methods, performance measurement, ad platforms, conversion optimization and search engine marketing to manage campaigns that drive real ROI.

There is impressive year over year growth of paid digital spending and a huge global demand for pay per click specialists. A few supporting facts and figures:
1. PPC is among the top six job roles listed on
2. There are 5000+ jobs in the USA and 4,600+ jobs in the UK that require PPC skills
3. In India, there are 2400+ jobs on for PPC specialists

Who can become a PPC specialist?

PPC skills are ideal for those who seek leadership positions in paid marketing. The following roles are best suited to be PPC specialists:
1. Marketing managers
2. Digital marketing executives
3. Marketing and sales professionals
4. Management, engineering, business, and communication graduates
5. Entrepreneurs and business owners

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