Check out our Google AdWords Keyword Bidding Strategy that works great for Bing Ads too. PPC Advertising and AdWords keyword bids can be difficult to figure out so we try to make it simple by giving you a quick tutorial. Our keyword bidding process has worked for us in the past to organize our Google AdWords and Bing Ads campaigns and drive results.
You definitely want to start by viewing our tutorial for Google AdWords keyword match types if you are unfamiliar with broad, modified broad, phrase, and exact match keywords. We will not cover these topics in the video when we go through our cascading bidding strategy in Google AdWords.
Google AdWords keyword bids are important because it represents how much you are willing to spend to enter the AdWords auction. If your bids are too low, you will be priced out of the auction. If your keyword bids are too high, your costs might exceed your revenue, leaving you with a negative return on investment (ROI).
Our Google AdWords and Bing Ads keyword bidding strategy and keyword bidding process will give you the tools needed for success. You need to understand why you bid certain ways, how landing pages factor into your bids, how to set-up your Google AdWords ad groups, and how to avoid competing with yourself during PPC Advertising.