The Google Display Network is getting more advanced. But many of the strategies used are too basic, and result in companies wasting a lot of money.
When thinking about the Google Display Network, you really need to consider your audience. And many not just one audience, maybe multiple layers of audiences. That can often have better returns.
In addition, what websites are you really advertising on? In many cases people dont even know!
The Google Display Network will also not work if your creative is poor. That is why its a great idea to use a paid media company who really knows how to use it.
If you are thinking about getting started with the Google Display Network, don’t just throw up an ad with poor targeting, that is how you burn a lot of money.
Watch this video to learn more about the Google Display Network. If you are going to use it, make sure to really take the time to refine your demographics, targeting and creative. Also, consider remarketing for the Google Display Network. That can be one of the most powerful was to use it.