How to Master Your PPC Performance

Matthew Sauer from iProspect Australia will present a step-by-step PPC workflow and our own Customer Success Manager Anastasia Pyshkina will show how to make the process easier utilizing SEMrush.

Matthew’s Slides:

00:03:05 – Keyword Research Process
00:23:34 – SEMrush for PPC Demo (Domain Analytics + Domain vs Domain + Keyword Magic Tool)
00:35:54 – Campaign Structure and Components
00:40:29 – SEMrush for PPC Demo (PPC keyword tool)
00:46:38 – Ad Copy Writing and Considerations
00:59:14 – SEMrush for PPC Demo (Ads Builder – NEW)
01:01:14 – What we’ve learned today

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