Group Variations, Child ASINs, Amazon PAT, Improve Brand Awareness | Ultimate Amz PPC Tips – Part 2

Advanced Amazon Pay Per Click Strategies | Ultimate tips to optimize your Amazon PPC for 2019 – Part 2

Tip 4: Group Individual Variations Into One Single Package/ASIN
– Improve visibility & increase Brand awareness
– Save up on marketing budget
– Avoid product cannibalization
– Increase Average Order Value
– Child ASINs

Tip 5: Target Your Own Products Through Product Targeting Ads
– Reach out to customers by specific products via ASINs & categories
– Create PAT ads for underperforming products with low sales or poor visibility
– Target your PAT ads to your top ASINs (high-converting products)
– Create brand stickiness, increase brand awareness, & push your underdogs & your newly launched items

Tip 6: Structure Ad Campaigns Based on Product Performance
– Create campaigns for products with similar ACoS
– Better control of bids & budget – Invest more on top-performing products & invest carefully on underperforming products
– Top-performing campaigns will get more relevant traffic based on Amazon’s A9 Algorithm
– Low ACoS campaigns will yield better results

#AmazonProductTargeting #AmazonPPC #AmazonPPCStrategies
Advanced Amazon PPC Strategies Part 1 –


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