Check out our Google Ads Tutorial for Local Businesses. Our Google AdWords Tutorial for small, local businesses will help you get started with your campaigns so you can start driving leads and phone calls. We cover Google Ads for Service Businesses to make it as easy as possible. This video is not about Google Local Services Ads, but we put that URL below so you can get started with those and your standard Google Ads. Since so many people are using Google to find new businesses and to find the things they are looking for, our tutorial will help you get started with ease. You want to start with your Google My Business page for your local business, and then use Local Services Google Ads, and then you want to create a campaign like this one. Companies used to spend thousands of dollars on advertising that is not even targeted for your business. If you follow this tutorial and make sure you target the correct keywords for your business, you can stand out from the crowd.
Google Local Service Ads: https://ads.google.com/local-services-ads/
Google Local Service Ads are easily managed through Google and you can contact one of their account specialists to help you get started. Google will use your local business, the markets you serve, and the services you provide to help you create targeted advertisements and promote your services to potential customers.
Surfside PPC Google Ads Playlist: https://www.youtube.com/playlist?list=PLCKZKQoSq6y4PlNrLqTbA-oQ8GFPn_eeh
Our Google Ads Playlist will cover all sorts of tutorials including bid strategies, ad creation, ad copy, Google AdWords strategies, mistakes to avoid, conversion tracking, location targeting, and more. When you are first getting started, there is so much to learn that it might take hours to learn it all. My goal was to help you learn how to do keyword research for Google Ads, create your first campaign, improve your click-through rate, lower your cost-per-click, and drive more conversions for your business.
Google Ads Tutorial For Beginners 2019 – Google AdWords Tutorial For Search Campaigns: https://www.youtube.com/watch?v=zLeduV-d7lc
Google Ads Extensions Explained For 2019: https://www.youtube.com/watch?v=k8hh68Hqd-Y
11 Google Ads Strategies 2019: https://www.youtube.com/watch?v=jF6gbkJ0hHQ
Google Ads: https://ads.google.com/home/
Google Keyword Planner: https://ads.google.com/intl/en_in/home/tools/keyword-planner/
We start in the Google Keyword Planner, where you can actually focus on the top keywords in your local market for the services you provide. When you consider Google Ads for small businesses and local businesses, you want to have a focus on what people in the areas you serve are typing in. Google is so targeted because you can put your advertisement in front of potential customers who are actively seeking the services you provide.
One of the best parts of the Google Keyword Planner is that you can use the Grouped Ideas option to come up with Ad Groups for your business. Rather than going keyword by keyword and building ad groups, you can use grouped keywords and create Ad Groups based on the keywords that people are typing in. Organized campaigns are one of the most important options when it comes to improving your quality score and driving conversions.
Once you have your grouped ideas created, you can start using the forecast options to get some forecasts for your campaign. Forecasts are important because you can see how much it will cost for the keywords you are targeting as you set-up your campaign.
You can click on create campaign to actually launch your new campaign with your selected budget. We will skip ad creation for now, and what I like to do next is add modified broad match keywords to your ad groups. Modified broad match keywords will help you expand your campaign to reach all sorts of customers, regardless of what they search. You don’t want your keyword match types to be too broad, but you can reach the right customers at the right time with our strategy.
You can also go to your Campaign Settings to ensure that you are optimizing for leads like phone calls and form fills. This will help you drive the best possible results for your business.
Once you add modified broad match keywords, you are ready to start creating responsive search ads in each ad group. With Responsive search ads, you can make sure that you are targeting people as they are typing in your targeted keywords across ad groups. We cover Responsive Search Ads in this tutorial and how to paste your responsive search ad across additional ad groups. You can continue to create more Responsive Search Ads and Expanded Text Ads to get the most out of your campaign.
After that, you need to optimize your campaign, once you start collecting more data and getting information about conversions. Google Ads for Local Businesses and Service Business can be difficult to figure out, but it is worth the investment for a small business.