Google Ads Bid Strategies Explained 2019



Welcome to our Google Ads Bid Strategies video. We will cover all of the different Google AdWords Bidding Strategies that are available. We will cover some bid strategies best practices whether you are trying Google conversion bidding, manual bidding, or automated smart bidding strategies.

Google Ads Bid Strategy Article on Surfside PPC: https://surfsideppc.com/google-ads-bid-strategies/

Google Ads Bidding Strategy Definition: The Google Ads auction takes into account your bid and other auction-time factors that make up your quality score. The Google bid strategy you choose will determine how much you bid when you enter the ad auction. One of the factors that make up your Ad Rank is your bid, so your bidding strategy is the bidding method you choose for your Google AdWords advertising campaign. You set-up a bidding strategy for Search, Display, Shopping, and Video campaigns, and generally your strategy will be to drive conversions, conversion value, clicks, impressions, video views, or engagement.

What are the different types of bid strategies available on Google Ads? We go through this question below by answering all the different options and strategies you can utilize for your search, display, and video campaigns.

Google Ads Bid Strategies:

Bidding strategies that drive and optimize for Conversions like Leads and Sales:

Target ROAS (Return On Ad Spend)
Target CPA (Cost Per Acquisition)
Maximize Conversions
Enhanced CPC

Bidding strategies that drive and optimize for Clicks:

Maximize Clicks
Manual CPC

Bidding strategies that drive and optimize for views and engagement:

Maximum CPV
Cost Per Engagement

Bidding strategies that drive and optimize for Impressions:

Target Impression Share
Target Search Page Location
Target Outranking Share
Viewable CPM (vCPM)
Target CPM

Portfolio bid strategies – Portfolio bid strategies let you automatically set bids for multiple campaigns. Create a portfolio bid strategy, or see the performance of an existing bid strategy.

How do I change the bid strategy on Google ads? You can change the bid strategy through campaign settings, or you can use portfolio bidding strategies and apply them to your campaign.

What are automatic bidding strategies? Automatic bidding strategies allow you to create your campaign, create your ad groups, target keywords, and create advertisements without worrying about bidding on them. Google Ads will automatically optimize your bids with certain bid strategies, sometimes referred to as Smart Bidding strategies or Automated Bidding Strategies. Some of these include Target ROAS, Target CPA, Maximize Conversions, Maximize Clicks, and more.

What are the automated optimization strategies available on AdWords? The best way to automate your campaign is to set-up your targeting, multiple ads per ad group, and use an automated bidding strategy.

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