Know what are the Digital Marketing methods, what is SEO, PPC, Social Media Marketing (SMM) and SEM (Search Engine Marketing)!
Learn what is the difference between Inbound Marketing and Outbound Marketing and how does this applies to SEO, PPC, Social Media Marketing and Search Engine Marketing like Adwords?
These are the basic steps to understand how Digital marketing is formed. These are the basic pillars of Digital Marketing, without which one cannot understand what is SEO and PPC. Even the use of Social Media Marketing like Facebook Marketing and Google Adwords would be difficult without understanding the core concepts of Digital Marketing.