5 SEO Strategies You Can Implement in Real Life

by Jayson DeMers For the most part, everything you need for search engine optimization (SEO) can be completed online. There are two main areas of optimization to worry about: on-site optimization, which is the ongoing publication of content that introduces […]

7 Ways to Coordinate Your SEO Team’s Efforts

by Jayson DeMers Search engine optimization (SEO) demands input from many different teams and individuals at once; on the surface, it may seem like a straightforward strategy, but it’s actually an amalgamation of efforts from multiple different areas. For example, […]

6 Strategies for Small Businesses to Outrank National Competition in Search Engines

by Jayson DeMers Search engine optimization (SEO) is an effective and cost-efficient strategy, so long as you can get past the biggest obstacle to success: competition. Even if you work tirelessly to rank for a valuable keyword, one strong competitor […]

How to Learn SEO When You Know Absolutely Nothing About It

by Jayson DeMers Search engine optimization (SEO) can be intimidating if you’re a newbie. Even the concept — making changes to your website to increase its visibility in search engines for specific keyword searches — sounds complicated, and once you […]

Which Social Media Platforms Should You Use for SEO?

by Jayson DeMers Social media has become a wonderfully diverse field, with dozens of different platforms in all kinds of different niches. While some powerhouses have clearly risen to the top (i.e., Facebook), some platforms offer incredible niche opportunities for […]

7 Strategic Decisions You’ll Need to Make for Your Link Building Campaign

by Jayson DeMers Link building is one of the most effective ways to improve your rankings in search engines, passing authority to your domain and making your site seem more trustworthy to Google. But link building isn’t nearly as simple […]