How to Optimize Your Online Product Catalog for Search

by Jayson DeMers   Consumers have increasingly turned to online stores to do their shopping, but with so much competition in play, it’s hard for ecommerce business owners to remain competitive. Your online catalog exists to showcase your products to […]

How Accurately Can You Predict the Results of an SEO Campaign?

by Jayson DeMers If you’re thinking about launching an SEO campaign, one of your biggest concerns is going to be whether it will yield a positive ROI … and how fast you can make it happen. If you’re planning a […]

Which Is More Important: Technical SEO or Reputation Management?

by Jayson DeMers There are many moving pieces in an SEO campaign, but only a handful of broad categories of tactics to use regularly. For example, most people intuitively group tactics into the categories of on-site optimization and off-site optimization, […]

How Voice Search Is Changing (and Why Your SEO Strategy Needs to Adapt)

by Jayson DeMers Voice search has been around for longer than most people realize. It feels like the technology has only been around for a couple of years, but in reality, Google voice search first came out in 2002. We […]

The 4 Types of Website Traffic to Watch in Google Analytics

by Jayson DeMers Creating and managing a website is a big step for a business, but just having a website isn’t enough. Establishing a web presence on the web is equivalent to constructing a building for your business in the […]

The Relationship Between Marketing Automation and SEO

by Jayson DeMers Marketing automation platforms and SEO are often discussed in the same breath, but they have somewhat of a tumultuous relationship. Some say marketing automation platforms can hurt SEO if you aren’t careful, while others believe it’s complementary. […]