How Accurately Can You Predict the Results of an SEO Campaign?

by Jayson DeMers If you’re thinking about launching an SEO campaign, one of your biggest concerns is going to be whether it will yield a positive ROI … and how fast you can make it happen. If you’re planning a […]

Which Is More Important: Technical SEO or Reputation Management?

by Jayson DeMers There are many moving pieces in an SEO campaign, but only a handful of broad categories of tactics to use regularly. For example, most people intuitively group tactics into the categories of on-site optimization and off-site optimization, […]

How Voice Search Is Changing (and Why Your SEO Strategy Needs to Adapt)

by Jayson DeMers Voice search has been around for longer than most people realize. It feels like the technology has only been around for a couple of years, but in reality, Google voice search first came out in 2002. We […]

The 4 Types of Website Traffic to Watch in Google Analytics

by Jayson DeMers Creating and managing a website is a big step for a business, but just having a website isn’t enough. Establishing a web presence on the web is equivalent to constructing a building for your business in the […]

The Relationship Between Marketing Automation and SEO

by Jayson DeMers Marketing automation platforms and SEO are often discussed in the same breath, but they have somewhat of a tumultuous relationship. Some say marketing automation platforms can hurt SEO if you aren’t careful, while others believe it’s complementary. […]

7 Ways to Coordinate Your SEO Team’s Efforts

by Jayson DeMers Search engine optimization (SEO) demands input from many different teams and individuals at once; on the surface, it may seem like a straightforward strategy, but it’s actually an amalgamation of efforts from multiple different areas. For example, […]

6 Strategies for Small Businesses to Outrank National Competition in Search Engines

by Jayson DeMers Search engine optimization (SEO) is an effective and cost-efficient strategy, so long as you can get past the biggest obstacle to success: competition. Even if you work tirelessly to rank for a valuable keyword, one strong competitor […]