Broad vs Phrase vs Exact – Amazon PPC Ads Match Types

In this segment from The PPC Den Podcast (Ep. 4 – The Advanced Basics of Amazon PPC), Mike & Brett discuss the differences between the broad, phrase, and exact match types. Watch as we explain when to use the different match types, what each one is best for, which match type to use in your manual campaigns, and which match types to use when adding negative keywords.

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