Determining The Weight AdWords Puts On Quality Score Factors – A Case Study

The work of improving quality score is challenging. In order to see the most quality score improvement in the shortest time, we wanted to see if either changes to ad copy or landing pages would be more significant and easier […]

Best Practices To Optimize Your Holiday Shopping Program In Real-Time

In this new live webinar, Google Digital Consultant Liza Ansher and Hanapin Senior Account Manager Matt Umbro will dive deep into Shopping strategies to give you the best results no matter what the time of year. Read more at

Why You Need To Segment Your Data By Device When Reviewing Landing Page Performance

I’m sure everyone has gotten out their smartphone to look something up within the last 24 hours. Most of us have our phones on us all day, every day. They’re easy to carry around, they’re convenient, they give us access […]

How Top Performers Can Radically Change Accounts…For Better or Worse

In this new live webinar, Hanapin’s Senior Production Specialist Lauren Rosner will walk you through some tried and true methods for how to identify solid top performer campaigns, how to continually optimize these campaigns, and what to do when what […]