Advanced PPC 5: How to justify the budget you need for new campaigns



#PPC #AdvancedPPC #Budgeting #CampaignSetup

Pay per click advertising’s role in any company is to be a resource that earns money, not spend it. Despite this, there tends to be anxiety present between campaign managers and their boss, whether it be the client, the CEO or even the CFO of a company when they request funds for a new PPC effort.

A big reason for this anxiety comes from the fact that the amount needed isn’t often understood, thus the budget requested becomes an arbitrary number.

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