Advanced PPC #2: Advanced Analyses to Drive Remarketing Performance



Remarketing is a crucial part of every paid media strategy, whether it be a display remarketing, search remarketing, or paid social remarketing – audiences are a powerful weapon in a PPC manager’s arsenal. This session is designed to arm you with the analyses that you need in order to create powerful remarketing strategies with audiences that have a high propensity to convert.
This session will cover:
How to determine which audiences to build based upon your funnel and your unique data.
How to identify which audiences are most worthy of promotion by understanding which have the highest propensity to convert and drive the most value.
How to create cohesive cross-channel strategies & measure success.
Common pitfalls of remarketing and how to avoid them.

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