Check out our 3 Steps to creating successful PPC Advertising campaigns. This is a beginners Pay-Per-Click Advertising video, where we cover a high-level overview of the PPC Strategy you should take when you want to get the most of your campaigns.
The 3 steps for creating successful PPC Advertising campaigns:
1 – Tracking
2 – Testing
3 – Optimizing
Now, there are a lot of shorter steps in-between, but these are the three things you need to keep in mind before you get started with any campaign. You want to start by installing a conversion tracking pixel on your website. From there, you want to make sure you are measuring conversions that are happening on your website. You can track each conversion back to a specific campaign to see how everything is performing.
Once you are tracking conversions, you need to test everything. Most importantly, you need to test different targeting methods to see what works best for your business. Do Facebook Ads audiences perform best for your business? Do Google Ads keywords work best for your business? Do Pinterest Ads audiences work best for your business? No one will know the answer to these questions until you start testing. In addition, you want to test advertisements, landing pages, targeting, keywords, PPC Advertising channels, and every possible thing you can test to see what is working for your business.
Last but not least, you need to optimize. When you start getting more data, you need to optimize towards the ads, targeting, and landing pages that are performing the best for your business. Optimization is key to PPC Advertising, especially if you want to have a positive return on ad spend.