聊一聊Digital Marketing专业SEO, PPC, Display Ads, Email Marketing | 市场营销好找工作吗?



Hello, 大家好!😀今天这一专题是想跟大家详细介绍marketing专业在美国的现状。市场营销这个专业因为进入壁垒相对容易,所以是很多海外留学生的选择专业。但是因为又对个人的英文要求和与人沟通的能力有较高的要求,所以对于我们英语非母语的同学来说又有一定的难度。除此之外市场营销,尤其是digital marketing的分支比较多,所涉及的工具和skillset也有一定区别,所以很多同学为问如果选择细分领域等问题。那我想通过今天的视频跟大家详细的聊一下我对这个专业的理解,以及主流的细分领域和需要掌握的工具,并且澄清一些定义。

以下是主要内容和提纲。内容比较多所以视频时间比较长。如果大家有相关问题想要更详细的了解,就在下面给我留言吧。🙂

提纲:
○ 市场营销及其相关专业
○ 网络数字营销
○ 网络数字营销主流渠道和基本要素
○ 网络数字营销涉及的工具
○ 网络数字营销未来大趋势
○ 如何毕业找到相关工作?
○ 广告公司还是大企业?

Hello, everyone! Today’s topic is marketing, specifically digital marketing trend in US. A lot of international students consider digital marketing and marketing as their major in school in US, simply because it has less requirement in hard skill, relatively easy when comparing with IT or Finance. On the other hand, it has high requirement for english speaking skill and communication skill which are challenging for non-English speakers.

There are also a lot of channels fall under marketing and digital marketing umbrella, making it even hard for people to decide which channel to begin with. Today I want to share main digital marketing channels and related tools to master those channels.

Here is the agenda. Feel free to comment below if you have any questions.

Agenda:
○ Overview of marketing major
○ Digital marketing
○ Main digital marketing channels and key elements
○ Digital marketing tools
○ Digital marketing trend
○ How to find a job in digital marketing field?
○ Agency vs corporate?

主流digital marketing channels的工具:
○ Paid Search/SEM
○ Googld Adwords
○ Bing Ads: Doubleclick Search

○ SEO:
○ Site Analysis: Google Search Console/SEO Moz:
○ Keyword Research: SEMrush and Google Adwords.
○ Link Optimization: Check My Links Chrome add-on.

○ Display Ads
○ Google Adwords
○ Doubleclick Suite

○ Social Media
○ Social media platform including but not limited to FB, Twitter, Instagram and LinkedIn.

○ Website Optimization
○ Adobe Target for A/B test
○ Google Analytics or Adobe Analytics for site analysis and tracking

○ Affiliate Marketing: platform tool from specific Affiliate program
○ CJ (commission junction)
○ RewardStyle
○ Amazon Associate

○ Email Marketing
○ ExactTarget
○ Marketo

♡ Instagram: search “yanfeisstory”
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📷Camera|相机:Canon G7X
💻Editing|编辑软件: Imovie
✉️Business Inquires|商业合作: sabrinagong0123@gmail.com

声明:这个视频不是赞助视频~ 希望大家看得开心, 为大家的生活增添一点小乐趣😁!

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