Bing Ads Releases New Audience Features

June 21, 2017 by  
Filed under Learn PPC

Bing announced two new open betas, In-Market Audiences and Custom Audiences. These targeting options intelligently leverage customer data, enabling marketers to serve better ads.

Read more at PPCHero.com

4 Custom Affinity Audiences To Try For Display Advertising

June 20, 2017 by  
Filed under Learn PPC

Learn about four custom affinity audiences you might want to consider creating for your Display campaigns.

Read more at PPCHero.com

How to Make Sure PPC Gets All the Credit

June 19, 2017 by  
Filed under Learn PPC

In this on demand webinar, Hanapin Account Manager Dani Gonzales has been through this struggle and will show you plenty of initiatives to help you out.

Read more at PPCHero.com

Using Excel Regressions To Better Understand KPIs

June 19, 2017 by  
Filed under Learn PPC

Learn how to quickly and easily assess the relationship between key PPC variables with regression analyses in Excel.

Read more at PPCHero.com

Why I’m Excited For The New Google Attribution

June 16, 2017 by  
Filed under Learn PPC

Measuring and attributing marketing tactics just got a MAJOR upgrade. Read more how Google Attribution can help to uncover insights and make a true impact on the customer journey.

Read more at PPCHero.com

How To View Bing Spend In Google Analytics

June 15, 2017 by  
Filed under Learn PPC

Learn the steps to make sure Bing data is reporting accurately in Google Analytics and how to simplify reporting on CPA or ROAS data.

Read more at PPCHero.com

Bing Ads Expanded Device Targeting Just Got Better

June 14, 2017 by  
Filed under Learn PPC

Bing Ads advertisers can opt out (set to -100%) from displaying ads on desktop. The new range for desktop is now in-line with the rest of the devices at -100% to + 900%. Learn more!

Read more at PPCHero.com

Is Your Responsive Design Meeting The Needs Of Your Mobile Visitors?

June 13, 2017 by  
Filed under Learn PPC

A strong focus should be put on the mobile user experience. Are our responsive web designs enough to provide a quality mobile experience?

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Level Up: A Deep Dive into Problems with Conversion Tracking

June 12, 2017 by  
Filed under Learn PPC

In this new webinar, AdStage’s JD Prater and Hanapin’s Cassie Oumedian will walk you through how to take your conversion to the next level and ways to track them all the way through the full funnel.

Read more at PPCHero.com

Tips For Using Facebook Lookalike Audiences

June 12, 2017 by  
Filed under Learn PPC

Lookalike audiences can be a great way to put some of Facebook’s automation tools to use and can yield good performance.

Read more at PPCHero.com

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