Decoding The PPC Bid Management Technology Matrix

June 30, 2017 by  
Filed under Learn PPC

Evaluating PPC bid management tools can be a bit overwhelming. We’re here to break down the process of how we go about evaluating and choosing tools.

Read more at PPCHero.com

What’s New at Hero Conf London?

June 29, 2017 by  
Filed under Learn PPC

At Hero Conf London, 23-25 October, we’re working to ensure you stay at the forefront of the constant digital evolution.

Read more at PPCHero.com

PPC’s Future: Machine Learning And How To Adapt To This New Dynamic

June 29, 2017 by  
Filed under Learn PPC

Get tips on how to take advantage of AdWords machine learning features and start leveraging the automation benefits for your paid search campaigns!

Read more at PPCHero.com

Why You Need To Be Applying Negative Bid Modifiers

June 28, 2017 by  
Filed under Learn PPC

Adding negative bid modifiers can reduce the amount of spend applied to under-performing settings and allow more budget for what is working.

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Finding Seasonality In Your PPC Accounts

June 27, 2017 by  
Filed under Learn PPC

Learn how line graphs, heat maps, and scatter/box-whisker plots can help with finding seasonality in your PPC account and start making better decisions!

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3 Ways To Improve B2B Lead Quality

June 26, 2017 by  
Filed under Learn PPC

Boost PPC lead quality through these 3 tips for B2B marketers.

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Attributing Your Brand’s PPC Success Accurately Across Platforms

June 25, 2017 by  
Filed under Learn PPC

In this live webinar, C3 Metrics’ Aaron Fletcher and Hanapin’s Kelly Pollock will show you why you should care about your attribution techniques and how it plays into your PPC success.

Read more at PPCHero.com

Google Releases New Maximize Conversions Smart Bidding Strategy

June 23, 2017 by  
Filed under Learn PPC

Google has released its new maximize conversions smart bidding strategy. See how the new strategy works and how it can improve your PPC conversion performance.

Read more at PPCHero.com

How To Use Historical AdWords Data To Create Your Own Bid Simulator

June 22, 2017 by  
Filed under Learn PPC

Create your own bid simulator assessment with real historical data from your account rather than just trusting the Google Bid Simulator.

Read more at PPCHero.com

Come for the Content, Stay for the Networking

June 22, 2017 by  
Filed under Learn PPC

Take a peek into the dedicated time we’ve built into the Hero Conf experience that will land you on the inside track of networking.

Read more at PPCHero.com

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