Advanced PPC Tips

Common PPC Mistakes #9: Fixing Your Eyes Too Firmly On The Prize

There has been some discussion already of the problem of breathlessly chasing the number one ranking for a certain keyword. Some people will get involved in a bidding war to have this ranking, in the belief that it will result in big-time PPC results – but all too often they are wrong. Certainly, there is a very real chance that you will end up spending... [Read more of this article]

Common PPC Mistakes #8: Resting On Your Laurels

The old saying which goes “a watched pot never boils” is there to dissuade us from micro-managing everything in our lives. It is important, though, to recognize that just as intricate, obsessive following of details will do us more harm than good, the best way to do things is not the exact opposite of micro-management – rather, it is somewhere... [Read more of this article]

Common PPC Mistakes #7: The Disconnect

Internet Marketers have been experimenting with the medium for a few years now, and one thing that has become very clear is that if it takes someone three or more clicks to get to where they want to be, they will often give it up and go somewhere else. This is naturally something you will want to avoid when you are marketing, so it is important to avoid... [Read more of this article]

Common PPC Mistakes #6: Not Getting The RIGHT Information In Your Ads

There is an old joke, which frequently turns up both in spoof ad pages in magazines, and still to this day in some classified ads. It says “FREE SEX!” in big, bold letters, and in the smaller text on the following lines says “Well, not really, but now we have your attention…”. Although fairly tedious, this does help to make a point, which... [Read more of this article]

Common PPC Mistakes #5: OMG, TMI! Keep Your Information Useful.

When you only have limited space to make yourself understood, to sell something or to grab people’s attention, it is important to set a hierarchy of what is genuinely important. If you are trying to sell, it is obvious that you will want to mention the product, any deals and, if possible, the company name. What you do not need to do here is go into... [Read more of this article]

Common PPC Mistakes #4: What’s Your Keyword?

If you are putting together a PPC ad, it can be tiresome thinking of what to put in it to make it different from the others, but there is one thing you absolutely should not leave out when it comes to the finished ad. In order to make sure that people click on your ad, you should take care to ensure they remember why they are clicking it. It is fairly... [Read more of this article]

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